The Pioneer Valley's Google Maps agency for home service companies
When someone in Northampton searches "heat pump installer," does your company show up?
We help HVAC and heat pump companies in the Pioneer Valley get more Google reviews and climb the Google Maps results, without adding work for you or your techs.
Ready now? Start your 14-day free trial → $0 today, then $497/mo. Cancel anytime.
How it works
Two things decide who gets the call on Google Maps: how many recent reviews you have, and how complete and active your profile is. We handle both.
Free audit
See how your Google Business Profile compares with the HVAC companies ranking above you, and what to fix first.
Reviews on autopilot
After each job, your customers get a friendly email (and text, once your business number is registered) asking for a review. Every customer is asked the same way, as Google requires.
Profile kept active
We post updates, keep your services and service areas current, and help you reply to reviews so your profile keeps working for you.
Dozens of small jobs on your Google profile, done for you every month
What we handle
- Categories, services, description and service areas built out
- Weekly Google posts, photos and short videos
- Past-customer review campaign, then a request after every job
- Replies to every review
- Monthly ranking map and weekly "here's what we did" email
What we won't do
- Buy fake reviews or write reviews for you
- Only ask happy customers (Google calls that "review gating" and it breaks their rules)
- Promise you the #1 spot. Nobody can honestly guarantee Google rankings
- Lock you into a contract
The math
A single heat pump install often runs $10,000 or more. A full year of our Growth Plan is under $6,000. One extra install a year more than covers it.
We only work in the Pioneer Valley
We're not a national agency with a call center. We live here, we know the towns, and we focus on the businesses that keep Valley homes warm in January and cool in July.
- Amherst
- Northampton
- Springfield
- Hadley
- Easthampton
- Holyoke
- Chicopee
- Westfield
- West Springfield
- Greenfield
- South Hadley
- Belchertown
Limited spots in each town
We only take on a small number of HVAC companies in each town, so we're never splitting our attention between every competitor on the same street. Run a free audit to see if your town still has room.
Who you'll work with
Etan Farfel, founder
I grew up in a small town where the heating guy, the plumber and the corner shop were neighbors, not just names, and those businesses held the town together. The Pioneer Valley has that same kind of community: skilled, family-run companies that people trust once they find them. But most customers now find a business on Google first, and a lot of great local companies are buried under competitors with bigger marketing budgets. I started FARF Agency to change that. I live in Amherst, and when you call, you get me, not a ticket number.
One plan. Everything included.
Google Maps Growth Plan
14 days free, then $497/month. No contract, cancel any month.
- Full Google profile build-out: categories, services, description, service areas
- Weekly posts, photos and short videos
- Past-customer review campaign plus a request after every job
- Replies to every review
- Monthly ranking map and weekly "here's what we did" email
Card on file to start. Cancel before day 14 and you pay nothing. See everything included · Questions? Book a call
What happens after you sign up
Sign up in 2 minutes
$0 today. You land on a page to book your 15-minute setup call and get a welcome email right away.
Profile rebuilt in 2–3 days
After your setup call we rebuild your Google profile and email you a before-and-after.
Reviews start in week 1
Your past customers get asked first, then every new job. You get a "here's what we did" email every week.
Quick answers
How much does it cost?
$497/month after a 14-day free trial. No contract, cancel any month. See the full plan.
How much of my time does it take?
One 15-minute setup call. After that we do the work and email you what we did each week.
How long until I see results?
New reviews usually start within the first couple of weeks. Google Maps rankings typically move over 30 to 90 days.
Do you only work with HVAC?
HVAC and heat pump companies are our focus, and we work with other home service businesses in the Valley too. Book a call and we'll tell you honestly if we're a fit.